About Us
Alalwan Almobhera — "The Dazzling Colors"
Founded in 2018 in Tajoura, at the gates of Tripoli, Alalwan Almobhera (الألوان المبهرة) has one simple mission: to bring Libya's beauty professionals the best of Italian cosmetics — hair and waxing — with no compromise on authenticity or price.
Our name means "The Dazzling Colors" — and that is precisely our craft: putting into the hands of hairdressers and beauticians the colors, treatments and waxes that make their clients shine.
Within a few years, we have become the official distributor of our brands for Libya and the partner of more than 500 professional clients across the country — in a market that Vitalfarco itself counts among its most important in the Arab world.
Vitalfarco — Since 1969 · Corsico (Milan), Italy · Among Italy's leaders in professional bleaching · Distributed in ~60 countries · Libya among its key Arab-world markets · Brands: Maxima, NHP, Roverhair, Vitael
Créa La Perfection — Since 1975 · Italy · Professional waxing specialist · Waxes, pre/post-wax care, paraffin, equipment